online identity management is also known as online image management or personal reputation management and involves building a web presence for a person using a set of web operations and methods. It is used for making a person famous or popular in the online community or collecting and displaying the best websites that are dedicated to a person whenever someone searches his name in the search engine query.
Any news article or event or activity, commenting activity on blogs or forums, tagging in pictures and videos in social media forums,PPC etc can contribute positively to the web presence of a person and thus help in online identity management.
It functions in two ways. If a person is already famous, then it involves extracting the best possible sources of information of him on the internet and presenting them in the order of relevance and quality to the user whenever a search towards that end is made. Secondly, it can be used to create a web presence for the person from the scratch. In this the social media tools and WEB 2.0 components come in handy.
Social media pages are now indexed by a lot search engine service providers in order to increase the purview of their search. So if a person is a member of very famous communities of a social networking site, then there are good chances a search for him would result positive results. The major reason behind online identity management becoming so popular is the simple fact that today more and more constituencies look for their members online.
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